Introduction

The Seoul Mediacity Biennale stands as a pioneering platform exploring the convergence of media technologies and contemporary arts in South Korea's dynamic capital. Founded in 2000 as part of Seoul's Millennium Project, the biennale has established itself as one of Asia's most significant showcases for media art and a crucial lens through which to examine the evolving relationship between technology, creativity, and urban environments.

Hosted by the Seoul Metropolitan Government and organized by the Seoul Museum of Art (SeMA), the biennale has positioned itself at the forefront of artistic experimentation and innovation. By focusing specifically on media art—spanning digital, video, interactive, and installation practices—the Seoul Mediacity Biennale addresses the rapid technological changes reshaping contemporary life and cultural expression in the 21st century.

The biennale's name itself reflects its dual focus: examining how digital technologies transform artistic practice while also considering the broader implications of media within the urban context of Seoul—a global technology hub that embodies the tensions and possibilities of our hyperconnected age. Through ambitious exhibitions, commissions, performances, and public programs, the biennale creates a space for critical dialogue about the intersections of art, technology, and social change.

Media Art Digital Culture Technology Urban Environment Contemporary Art

History & Evolution

The roots of the Seoul Mediacity Biennale can be traced back to a precursor exhibition titled "SEOUL in MEDIA," which was presented three times between 1996 and 1999. These early exhibitions laid the groundwork for a more ambitious international event that would position Seoul as a global hub for media arts and digital culture at the dawn of the new millennium.

The inaugural Seoul Mediacity Biennale (then known as Media City Seoul) was launched in 2000 as part of the Seoul Metropolitan Government's Millennium Project, reflecting the city's commitment to establishing itself as a leading center for technological innovation and cultural production. From the beginning, the biennale aimed to integrate what were then seen as the revolutionary worlds of new media technologies with contemporary transdisciplinary art practices.

Over its two-decade history, the biennale has evolved in response to rapid technological changes and shifting cultural contexts. What began as a primarily technology-focused exhibition has expanded to encompass broader questions about media's role in shaping contemporary experience, identity, and social relations. This evolution mirrors Seoul's own transformation into one of the world's most technologically advanced cities while maintaining a rich cultural heritage.

1996-1999

"SEOUL in MEDIA" exhibitions establish foundation for future biennale

2000

Inaugural Media City Seoul launched as part of Seoul's Millennium Project

2010

The 6th edition expands scope to include more diverse media and conceptual approaches

2018

10th anniversary edition shifts to collective curatorship involving experts from diverse fields

2022

Introduction of international open call for artistic director position to bring new perspectives

2023

12th edition "THIS TOO, IS A MAP" reimagines cartographic traditions through media art

2025

Upcoming 13th edition to explore "exhibition-as-séance" concept with curatorial team of Anton Vidokle, Hallie Ayres, and Lukas Brasiskis

Thematic Focus

The Seoul Mediacity Biennale has consistently explored how emerging technologies reshape artistic practice, cultural identity, and social experience. Each edition develops a distinct curatorial framework that responds to contemporary concerns while building on the biennale's accumulated history of engagement with media art.

Recent Themes

"THIS TOO, IS A MAP" (2023) - The 12th edition examined non-territorial mapping and alternative cartographies, moving beyond conventional Western mapping systems to explore diasporic experiences, hidden histories, and multi-spatial knowledge systems. Curated by Rachael Rakes, the exhibition brought together artists whose works conveyed transnational attitudes and cultural hybridity.

"One Escape at a Time" (2021) - Taking place after a yearlong postponement due to the global COVID-19 pandemic, this edition explored how art creates spaces of escape and alternative reality during times of crisis. The exhibition examined various forms of retreat, distraction, and fantasy as both coping mechanisms and sites of resistance.

"Exhibition-as-Séance" (Upcoming 2025) - The 13th edition will explore the connections between technology and mystical traditions, using the concept of séance as a framework to examine art practices that bridge material and immaterial worlds. The exhibition will address how spiritual and occult traditions offer alternatives to rationalist industrial society.

Key Focus Areas

Throughout its various iterations, the Seoul Mediacity Biennale has consistently engaged with several recurring themes:

  • Digital Transformation - Examining how digital technologies transform artistic practice and aesthetic experience
  • Urban Media Ecology - Exploring the relationships between media, urban space, and public life
  • Technological Critique - Questioning the social, political, and environmental implications of emerging technologies
  • Cultural Hybridity - Investigating the intersection of global digital culture with local traditions and identities
  • Alternative Realities - Creating spaces for imagining different social, technological, and ecological futures

This thematic approach allows the Seoul Mediacity Biennale to maintain conceptual depth while remaining responsive to rapidly changing technological landscapes and cultural contexts. By alternating between broad philosophical questions and specific contemporary concerns, the biennale creates a dynamic platform for artistic innovation and critical discourse.

Exhibition Venues

The Seoul Mediacity Biennale utilizes multiple venues throughout Seoul, creating a cultural circuit that activates different parts of the city and engages with diverse urban contexts. This distributed exhibition model invites visitors to experience both contemporary media art and Seoul's dynamic urban landscape, highlighting the dialogue between digital culture and physical space.

Key Venues

The biennale typically occupies a range of spaces, including:

Seoul Museum of Art

Seoul Museum of Art (SeMA) - Seosomun Main Branch

The institutional heart of the biennale, this flagship venue in central Seoul hosts major installations and serves as the organizational hub for the event.

Seoul Museum of History

Seoul Museum of History

Adjacent to SeMA, this venue creates dialogues between contemporary media art and Seoul's historical narratives, often hosting works that engage with archives and memory.

SeMA Bunker

SeMA Bunker

An underground space originally built as a secret shelter during Korea's military regime in the 1970s, now repurposed as an exhibition venue with unique architectural and historical resonances.

Seoullo Media Canvas

Seoullo Media Canvas

An outdoor screen visible from Seoullo 7017, an elevated pedestrian walkway converted from a former highway, bringing media art into public urban space.

Collaborating Spaces

Beyond these primary venues, the biennale extends its reach through partnerships with various cultural institutions, independent spaces, and even underground shopping centers throughout Seoul. These collaborating spaces host satellite exhibitions, performances, workshops, and other programs that complement the main exhibitions while engaging with different communities and contexts.

The distribution of the biennale across multiple sites reflects its engagement with Seoul as both subject and context. By activating diverse spaces throughout the city, the event encourages visitors to experience how media art can transform urban environments and create new connections between digital culture and physical space. This approach also makes the biennale more accessible to local residents who might encounter its interventions in their everyday environments.

Notable Exhibitions

Throughout its history, the Seoul Mediacity Biennale has presented numerous groundbreaking exhibitions that have expanded the boundaries of media art and explored the complex relationships between technology, society, and culture. These presentations showcase the biennale's commitment to artistic innovation and critical engagement with contemporary issues.

The New Times Atlas of the World

The New Times Atlas of the World (2023)

Agustina Woodgate's installation employed machine learning to regenerate outdated maps that had been sanded down into blurry, pastel-hued land masses, questioning cartographic authority.

Native is a Metaphor

Native is a Metaphor (2023)

A conversation between artist Chan Sook Choi and biologist Matthew Chew exploring biogeography and belonging, challenging conventional notions of native versus non-native species.

Wait for Me in a Crashing Airship

Wait for Me in a Crashing Airship (2016)

Part-time Suite's immersive 360-degree VR video installation exploring future technologies and their social implications through speculative narratives.

Seoul Community Radio

Frequency Tropics Radio (2023)

A collaborative project between artist Kent Chan and Seoul Community Radio exploring "future tropics" through sound, remixing global audio cultures and creating new sonic territories.

These projects exemplify the Seoul Mediacity Biennale's approach to media art presentation: technologically innovative, conceptually rigorous, and deeply engaged with both global artistic developments and local contexts. By balancing spectacular visual experiences with substantial intellectual content, the biennale creates exhibitions that appeal to diverse audiences while advancing critical discourse in the field.

Curatorial Approach

The Seoul Mediacity Biennale has experimented with different curatorial models throughout its history, reflecting its commitment to innovation not only in artistic content but also in institutional form. This evolution demonstrates the biennale's responsiveness to changing conditions in both the art world and broader society.

Curatorial Models

The biennale's curatorial structure has taken various forms:

  • Single Artistic Director - Many editions have featured an appointed artistic director who provides overall vision and leadership
  • Curatorial Team - Some editions have employed collaborative teams of curators bringing diverse expertise and perspectives
  • International Open Call - Since 2022, the biennale has used an open call process to select artistic directors, increasing transparency and diversity
  • Collective Curatorship - The 2018 edition experimented with a collective model involving the museum's curatorial department and external experts

Notable Curators

The biennale has worked with significant curatorial figures, including:

Rachael Rakes

Rachael Rakes

Artistic Director of the 12th edition (2023), bringing her background in film programming and critical geography to explore non-territorial mapping through media art.

Anton Vidokle

Anton Vidokle

Co-director of the upcoming 13th edition (2025), artist, filmmaker, and founder of e-flux with previous exhibition experience in South Korea.

Yung Ma

Yung Ma

Artistic Director of the 11th edition (2021), bringing international experience from Centre Pompidou and M+ to create the "One Escape at a Time" exhibition.

Beck Jee-sook

Beck Jee-sook

Artistic Director of the 9th edition (2016), known for her inclusive approach and focus on disability access through innovative technological interfaces.

Curatorial Principles

Several core principles have guided the Seoul Mediacity Biennale's curatorial approach:

  • Technological Innovation - Showcasing cutting-edge media technologies and their artistic applications
  • Critical Perspective - Maintaining a critical stance toward technological determinism and digital capitalism
  • Interdisciplinary Dialogue - Creating connections between visual art, performance, design, architecture, and other fields
  • Global-Local Exchange - Facilitating dialogue between international artistic trends and local cultural contexts
  • Public Engagement - Making complex media art accessible to diverse audiences through thoughtful presentation and education

Through its distinctive curatorial approaches, the Seoul Mediacity Biennale has established itself as a platform for innovative exhibition-making that responds to the specific challenges and possibilities of media art. By continuously reimagining what a media art biennale can be, the event maintains its relevance in a rapidly changing technological and cultural landscape.

Experience the Biennale

Explore the dynamic atmosphere and innovative spirit of the Seoul Mediacity Biennale through this video showcase of exhibitions, installations, and visitor experiences at various venues across the city.

Featured Articles

Explore critical perspectives and insights on the Seoul Mediacity Biennale through these selected articles from leading art publications and critics.

Digital Media Analysis

Beyond Technology: The Critical Edge of Seoul's Media Art Scene

An examination of how the Seoul Mediacity Biennale has evolved from technological showcasing to critical engagement with digital society's complex implications.

Exhibition Review

Remapping Reality: Seoul Mediacity Biennale's Cartographic Imagination

Critical review of the 12th edition's exploration of alternative mapping systems and non-territorial thinking through diverse media approaches.

Curatorial Analysis

Seoul's Digital Renaissance: Two Decades of Media Art Innovation

Historical analysis tracking the biennale's evolution alongside Seoul's transformation into a global technology hub while maintaining cultural specificity.

Location

The Seoul Mediacity Biennale takes place across multiple venues throughout Seoul, with the Seoul Museum of Art (SeMA) serving as the primary exhibition site and organizational hub.